Over all concept and
business summary
we have launched notebook "website" with name of our website , as we do not have
enough fund to advertise our website , this gives us two model pitched in one
format.
1. Advertisement on notebook , a new concept which will
target youth as youth use notebooks to write and it has better visibility than
any magazines.
2. website , although its in primary phase and only 15% have
been complete as of yet , we want to make a system through which pre-schools,
schools , coaching centres , Parents , teachers & studnets can come on one
platform which may be free of cost for all of them and a student can have
access to notes and education related information in his panel where as parent
will have check on performance of student through feedback from his/her
coaching teachers or school teachers or college teachers and may be online
practice papers which he/she will attempt as part of his/her daily
learning.
Business model &
discription
Notebook will advertise for website and also bring revenue
by giving advertisement space to other youth targetting brands , we have sales
of about 50,000/month notebooks in NCR region primarily New delhi & Noida
Website will generate revenue from advertisement or sales of
product shown on website , as it will be free for schools , colleges , coaching
centres , teachers ,Parents ,Students & recruiters.In simple words it will
be Linkedin of education. As of now every educational institute is buying LMS
and other Parent teacher communication system but we will keep it free for all
which will bring huge traffic on its own.
Market Opportunity
& Analysis
Notebook advertising has huge opportunity on its own ,
although acceptance of this new methodology by market will take some time but
we have been getting response from institutes like that of Manav rachna
University , Amity University and few more. Notebook advertisement has advantage over other form of
advertisement due to high self life and better visibility. If we talk about
educational advertising its of Rs 1.5 billion in Indian market and its 15% of
total advertisement market , if we just talk about advertisement in print
media.(according to FICCIKPMG 2011 report) , NCR has every day consumption of
3,00,000 notebooks which has advertisemnet space worth 12million/day (according
to our current rate chart)
if we talk about website opportunities ,its huge India has
population of 400 million who go every day for education, internet penetration
is not very deep in India but due to huge population and every day changing
modules of exams , students and thus online education is future.
Competitive overview
Being in online and offline market we, have competetive
advantage over our both sorts of rivals. Although apart from few big players
like ITC , BUILT , Navneet & Neelkamal. Notebook has much of local players
but as we will have competitive advantage with revenue from advertisements, we
can garner more and more space out of it , moreover our website will get
visibility by being in hands of youth in form of notebook and it will increase
there habit of using website . Moreover there is no such online educational
informer or users space which has presence offline as well thus our website
will have added advantage and as we are planning to keep it free for all
educational institutes , once its ready to use then usage will be high in
comparison to any future competition.
Although few educational brands have already entered into space
but they have limitation in terms of reach as they have reached till their own
studnets only but due to website Notebooks we have reached to many
Product &
business Execution
Website paper Notebooks are available in NCR market and
students are using it , we are getting advertisement as well (we have only 6
accounts as of now). we calculate conversion rate of advertisement according to
direct traffic which gets generated on our website. As far as our website is
concerned , we have completed directory part of website and slowly we are
filling information about different educational institutes , in the mean time
recruiters section & Test fuction is getting ready and it will be attached
, on an average we have about 200 unique visitors every day. Once recruiters &
online test section will be ready , we will have focus on LMS &
communication module. We are in talk with differnt educational bodies like
Samalkha group , Manav Rachna , MITRC and many more who are willing to use our
system once its ready to use.
In Notebook sales , we are in market since past 5 months and
we are growing at rate of about 30% evbery month , we have retail shop space of
about 300 shops in Delhi & Noida , although as we are not manufacturer of
Notebook so we are having little problem. we are mainly dependent on
advertisement revenue.
Key concept of both segment which we have targeted , online
& offline Profit model lies with product sales and advertisement. For our
website , we donot have any advertiser as of yet but as soon as we will feel
that we are generating enough leadfs to sell , we will put our product in
market for advertisement sales on to it.
Although in our presentation we are talking only about
Notebook advertisement as , website is not full functional and not ready for
space selling as of now.
Team
Tushar Kumar: MBA
in Marketing & sales , worked with educational groups like Amity university
and has experience of 5 years in retail and online segment , currently self
employed.
Ankit Mehta:MS:
An IIT Mumbai Alumni , worked in founder team of Mexus education and has
experience of 5 years in this field.
